TARES Model

In any realm of Public Relations, the TARES model is practically a test the practitioners in PR should think about while attempting to make ethical decisions in the field. It is a very powerful acronym that I will describe each letter in detail. T for Truthfulness of the message, meaning whatever message the PR professional puts out to the public has a due diligence to make sure their work is truthful for publics. A refers to authenticity of the practitioner, this authenticity is important to note if the information is physically credible and worth your time. There must always be a Respect (R) for the viewer in the PR process. E stands for Equity of the persuasive appeal, one must always have in mind if some sort of publication is just and fair, not calling out any power differences or obvious stereotypes etc. The last letter S, stands for Social Responsibility in terms of providing something for the common good of all publics that may view the writing.